As a species, we have reached an evolutionary wall, our material powers have become so great that they are destroying the ecological foundations and we have entered a time of great reckoning.
The use of media to promote materialistic values has contributed significantly to the great divide between humans and nature.
Mass media that dominates our consciousness, tell us to buy more, while our ecological concerns for our planet tell us to consume less.
“We have developed speed, but we have shut ourselves in. Machinery that gives us abundance, has left us in want. Our knowledge has made us cynical. Our cleverness, hard and unkind. We think too much, and feel too little. More than machinery, we need humanity.” – Charlie Chaplin
Media has become humanities primary window into the world and the primary mirror in which we see ourselves.
