Communication can raise the collective consciousness about the sustainability of our species.

It is estimated that humans spend more time communicating than they spend on any other complex activity in life.

It is precisely our ability to communicate that made humans the most powerful species on earth.

It will be our ability to communicate that will enable us to cope with the challenge posed by unprecedented human numbers and dwindling natural resources.

“Mass media has a responsibility to reverse the damage we have done to our planet and to increase humanity’s collective efforts as we work towards a more sustainable future.” – Paul Leisegang

Humans can use our communication infrastructure, media and ICT technologies to help raise collective consciousness about the sustainability of our species.

At Lifa, we aim to use communication, Media and ICT technology to restore harmony between humans and Nature.

“The communications industry is the only instrument that has the capacity to educate on a scale that is needed and in the time available.” – Lester Brown