I AM AFRICA

The theme for 2018 Cape Town Fashion Week is #IamAfrica. AFI’s calling summed up in one concise hashtag – to celebrate and showcase exceptional African creative talent on a global stage.

Adele launched a collection of statement, Tribal-Inspired accessories at AFI Cape Town Fashion Week.

With the picturesque Hell’s gate ravine as the backdrop, it will trace the progression of fashion: it’s vibrant beginnings, it’s intellectual and introspective redefinition and it’s avant-garde future. The development is almost Darwinian but it will reveal what fashion today is and by extension, who we are.

Before the beaded adornment for which the Kenya tribes are world-famous, they crafted their accessories using metallics. The film will examine this tradition but with fresh lenses: as proof that the future of fashion is to be found in its past.

The Hell’s Gate gorge is to be found within the Hell’s Gate National Park in Naivasha. It’s rust-colored walls and deep valleys give one the feeling of being in the belly of the universe.