THE TASK

To bring a fresh new energy to cape town fashion week

OUR APPROACH

Reconnect Cape Town Fashion Week to the fashion industry across the African continent. This meant a fresh look at the show schedule, content creation and the event experience.

I AM AFRICA

The theme for this year’s Cape Town Fashion Week is #IamAfrica, AFI’s calling summed up in one concise hashtag – to celebrate and showcase exceptional African creative talent on a global stage. The theme is illustrated fashion film featuring jewellery designer Adele Dejak, which was filmed in Kenya’s capital, Nairobi.This will be the first season where a jewellery designer will be showcasing.

THE EXPERIENCE

A combination of established and emerging designers are set to take part in the African Fashion International (AFI) Cape Town Fashion Week (AFICFW).

The event will happen in two parts: Wednesday is a private showcase by renowned designer Gavin Rajah, Thursday offers an interesting selection of the business fashion, hair and beauty masterclasses by industry experts at the newly revamped The Ritz Hotel, and Friday and Saturday will be the runway shows at the Salt River Studios.

The show schedule includes a diverse offering of African designers from Accra, Cape Town, Casablanca, Dakar, Dar es Salaam, Kinshasa, Lagos, Nairobi, Port Elizabeth, and Joburg.